Our partnership with Chien Chi Tow, a Traditional Chinese Medicine retail chain, started in 2021 – where we conceptualised, designed and renovated its pilot store in Ang Mo Kio, a 1500 sqft shophouse.
One of the key challenges was to create an identity that was contemporary while building upon its brand heritage. This was achieved through the use of oriental shapes and textures, juxtaposed against clean finishes, graphics, and a touch of brass.
This successful pilot design store would serve as a blueprint for all its 6 outlets in Singapore and overseas expansion.
